About the Track Selling Institute

The premier resource for effective, successful sales training. The Track Selling Institute is built on the foundation of the Track Selling System™, developed by Roy Chitwood.

About the Track Selling Institute

The Track Selling Institute is based on the principles of the Track Selling System™, initially created over 60 years ago byMax Sacks and later developed by Roy Chitwood. In 1958 Max founded Max Sacks International and Roy succeeded him in the mid-1970's. Roy also authored World Class Selling: The Complete Selling Process.

In 2019, Max Sacks International closed for business nearly five years after Roy's death, passing the Track Selling System to 30-year Track Selling System veteran Ron Holm.

During the transition, Mike Thomas joined Ron as co-founder of the newly formed Track Selling Institute to carry on the legacy of Max and Roy.

Ron and Mike believe passionately in the principles of the Track Selling System. They saw the value of the time-tested approach to selling and have been working diligently to execute this philosophy in selling to maximize its full potential.

The Track Selling System™

The Track Selling System is celebrating its 65th anniversary in 2023. The longevity of Track Selling is a testament to the strength of its  fundamental principles. It is elegantly simple-to-learn and simply elegant-to-use. The seven-step approach is timeless — as effective today as it was in 1958 when it was created. Follow-up studies with our graduates consistently show an average 25% increase in sales results within a year of completing a Track Selling Workshop. It's an amazing ROI.

Ron Holm

Ron loves helping individuals and companies adopt the science and psychology of selling, then adapt track selling to their products, services, and sales cycle. He has done it for 30 years for hundreds of companies and thousands of salespeople. It's a labor of love.

Mike Thomas

Mike is a former executive in the technology world and a graduate of the Track Selling Workshop. Mike focuses on marketing and infrastructure and often joins Ron as a course instructor.

Contact Us

Please contact Ron by email at [email protected] or call him at 651-269-8863.

Until we connect, good luck and good selling!

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