| Sometimes you're selling even when no money is exchanged for a product or service.
Selling is simply effective communication, and we all communicate. Selling also applies to ideas, concepts, desires, and attitudes.
You might be selling your boss on the idea of promoting you, or your spouse on the idea of making a major purchase, or your kids on the idea of improving their grades.
Just about everything you learned in track selling that helps you sell a product or service will also help you in non-sales situations.
Whether you are a professional sales person that wants to sell your spouse on the idea of a vacation, a teacher who wants to sell a student on the joys of learning, or an employee who wants to sell an idea to a supervisor, you can use the techniques of track selling to accomplish your communication objective.
Think about this: a person who can't sell an idea is not much better off than a person who doesn't have an idea.
Here are several non-selling examples that author Roy Chitwood included in his book, World Class Selling on pages 419 - 435.
Job Track: to interview for a new job.
Friendship Track: to ease pressure from a friend that was stressed.
Family Track: to rent or buy a motor home for family vacations.
In-house Track: to gauge a boss's attitude before asking to add to employee headcount.
Development Track: to open and staff a new division with manufacturers' reps from a former competitor.
Personal Track: to assess your current progress compared to personal and professional goals.
Romance Track: self-explanatory.
Whatever Track: As you can see, the track selling system is the most flexible communication process imaginable. It can be applied to every walk of life. It's a valuable people skill, whenever you're persuading others - whether in or out of business. But you've got to know the skills to apply them.
Good luck and good selling! |
