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Sales isn’t about talking someone into buying—it’s about creating an environment where the buyer wants to buy. In our latest episode of World Class Selling, Jason and Marissa break down Roy Chitwood’s chapter, Let Your Prospect Talk, and explain why listening is a salesperson’s secret weapon.
They explore how being an active listener fosters trust, likability, and connection—all essential components of successful selling. From avoiding common traps like interrupting or dominating the conversation to mastering subtle cues like body language and affirming phrases, this episode is packed with actionable advice.
You’ll hear why prospects are more drawn to those who listen with genuine interest, and how being a better listener actually helps you diagnose problems more accurately and craft better solutions.
This conversation is full of practical tips and memorable examples that reinforce Chitwood’s core message: a great salesperson isn’t just a great talker—they’re a great listener. Don’t miss this one.
Because when you let your prospect talk… they tell you how to win the sale.
[Click here to listen and read the transcript.]
Good luck and good selling! |
