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SalesIntelTrack recommends rapport-building questions

Today we continue a Case Study to illustrate the power of combining Artificial Intelligence and Track Selling. We call it SalesIntelTrack (Sales Intelligence Track). 

Last week we introduced a case study scenario for Step 1 - Approach. Imagine you are one of our affiliates selling sales training solutions to Ken, a newly hired CEO of ABC company, a Minnesota software developer. In today's Tip, we provide rapport-building questions for Step 1 - Approach.

SalesIntelTrack created these questions that emerged from topics of mutual interest that you and Ken identified in your LinkedIn profiles. Take special note of questions highlighted in italics.


  • As a CEO, what do you believe are the most important leadership qualities for driving business growth? 
  • How do you approach shifting company culture when transitioning into a new leadership role? What cultural challenges do you face at your new company?
  • What strategies have proven most effective for you when it comes to sales and marketing in the technology industry
  • What lessons have you learned from previous experience scaling a company from $3 billion to $4 billion in revenue? 
  • What attracted you to the CEO role at ABC? How do you see the company evolving under your leadership?
  • How do you foster collaboration and alignment between sales, marketing, and product teams? 
  • What emerging technologies or trends are you most excited about in the contact center management software space?
  • As someone new to Minnesota, what has been your impression of the regional business community so far?  

Please note that all these questions are open-ended and feeling finding. They are the types of questions recommended for Approach and Qualification as created by SalesIntelTrack.

We're not suggesting you ask all the questions above. We suggest you cherry-pick a couple of your favorites and go with those.

We're not saying that you could not have come up with rapport-building questions as good as these. We are saying that most sales people could not. 

Next week's Tip will provide recommended questions for Step 2 - Qualification to ask Ken based on your company's strengths. Yes, it keeps getting better.


If you're integrating AI for your sales team and are familiar with the Track Selling process to advance from step to step, direct your chat bot to include Track Selling's language, transitions, step sequencing, objection-handling, etc. If you're not familiar with Track Selling constructs and desire more insights, you can request it from the info@ address below. Ask and you shall receive.

For more insight into SalesIntelTrack, email [email protected].  

Good luck and good selling. 

To learn more about Track Selling, visit us at