| What is a MYC (Mid-year Conference) and how can it be of service to your salles team?
Many companies gather their sales teams every July for a one-day MYC (Mid-year Conference). Why? To review year-to-date results, adjust direction as needed, and build momentum for the rest of the year.
They meet off-site to avoid office distractions. Agendas are sent in advance. Salespeople are asked for suggestions and ideas for the upcoming six months and to prepare presentations on selected topics.
The MYC morning begins by asking the following questions:
Regarding the previous six months...
- What was the most important principle you learned?
- What was your greatest personal or professional success?
- If you could change one thing about our year-to-date strategy and tactics, what would it be?
Regarding the upcoming half-year...
- What most excites and motivates you about the rest of the year?
- What will you do more of, as well as less of?
- What are your personal and professional goals?
- How will you reward yourself at year-end for your success?
MYC results? It helps salespeople inhale the future and exhale the past. It provides a breather. Whew! MYC is a new beginning.
If you choose to provide a MYC experience with your team in July, here's how to put the meeting on-track. Follow Track Selling Steps 1 and 2: Approach and Qualification, including similar questions to those listed above. At the end of the day, ask each person, "What was your most important idea today?"
Have an assigned note-taker and distribute meeting minutes soon thereafter. The minutes provide touchstones and reference points for the rest of the year. MYC's provide insight. It's a great mid-year tradition. It adds momentum.
Team members feel heard and understood. They'll feel empathy and appreciation for one another. It will be a positive vibe as you begin the second half of the year.
Now is the time to build new momentum.
Good luck and good selling! |
