| Welcome to World Class Selling, a brand-new podcast series designed to equip sales professionals with proven strategies from Roy Chitwood’s landmark book, World Class Selling.
Throughout 2025, we’ll be releasing multiple podcasts, each diving into key chapters of this timeless sales methodology. Whether you’re a seasoned pro or new to the field, this series will help you master the Track Selling System™ and take your skills to the next level.
In our first episode, Marissa and Jason explore the Five Buying Decisions, the critical steps most buyers subconsciously prefer to make before their purchase. They break down how prospects evaluate these aspects of the sales process:
- Salesperson
- Company
- Product
- Price
- Timing
Using real-world examples, they illustrate how trust, credibility, and value perception shape purchasing behavior. Listeners will learn practical strategies for navigating each decision, ensuring they can build stronger client relationships and close more deals.
This episode sets the foundation for the rest of the series. In the next episode, we’ll explore the Six Buying Motives—the emotional reasons that drive purchasing choices.
Stay tuned and get ready to elevate your sales game with World Class Selling!
[Click here to listen and read the transcript.]
Good luck and good selling! |
