| Why host a MYC in 2023? For many, 2023 has been turbulent, volatile, and contentious, The past six months were pot-marked by global conflicts, distrust, and resignation. So what is a MYC and how can it be of service to you?
One of our clients gathers its sales team every July for a one-day MYC (Mid-year Conference). Why? To review year-to-date results, adjust direction as needed, and build momentum for the rest of the year.
They meet off-site to avoid office distractions. Agendas are sent in advance. Salespeople are asked for suggestions and ideas for the upcoming six months and to prepare presentations on selected topics.
The MYC morning begins by asking the following questions:
Regarding the previous six months...
- What was the most important principle you learned?
- What was your greatest personal or professional success?
- If you could change one thing about our year-to-date strategy and tactics, what would it be?
Regarding the upcoming half-year...
- What most excites and motivates you about the rest of the year?
- What will you do more of, as well as less of?
- What are your personal and professional goals?
- How will you reward yourself for your success?
MYC results? It helps salespeople inhale the future and exhale the past. MYC is a new beginning.
If you choose to provide a MYC experience with your team in July, here's how to put the meeting on-track. Follow Track Selling Steps 1 and 2: Approach and Qualification, including similar questions to those listed above. At the end of the day, ask each person, "What was your most important idea today?"
Have an assigned note-taker and distribute meeting minutes soon thereafter. The minutes provide touchstones and reference points for the rest of the year. MYC's provide insight. It's a great mid-year tradition. It adds momentum.
We encourage you to plan a 2023 SKO with your colleagues, virtually or in-person. Consider these ideas and exercises. You'll be glad you did as your sales team comes together. They'll feel heard and understood. They'll feel empathy and appreciation for one another. It will be a positive vibe as you begin the rest of the year. Now is the time to build your new momentum.
Good luck and good selling! |
