| This week on the World Class Selling podcast series, we explore Roy Chitwood’s Seven Steps to a Successful Sale. Hosts Marissa and Jason walk us through this foundational framework of Track Selling, highlighting how each step — from Approach to Cementing the Sale — helps sales professionals build trust, uncover needs, and create long-term customer relationships.
Whether you’re new to sales or a seasoned pro, these timeless principles provide a structured, effective way to guide prospects through the decision-making process.
One of the key takeaways from this episode is the importance of understanding the psychology behind selling. Chitwood emphasizes that sales isn’t about pushing a product—it’s about listening, providing value, and aligning solutions with the customer’s true needs. Marissa and Jason share great examples of how small changes in communication, like using a prospect’s name or asking the right qualifying questions, can make a huge impact.
If you enjoy this overview, check out our in-depth podcast series from last fall, The Seven Steps of a Successful Sale, available on our website Track Selling Seven Steps Podcast Series, Apple Podcasts, or Spotify.
Don’t miss next week’s episode, where we explore the concept of Sales as Service — how great salespeople succeed by focusing on helping their customers, not just making the sale.
[Click here to listen and read the transcript.]
Good luck and good selling! |
