| In this episode of our World-Class Selling Podcast series, we challenge the traditional view of sales and redefine it as an act of service. Marissa and Jason explore Roy Chitwood’s principle that a true professional salesperson doesn’t just sell — they serve. Instead of focusing on quotas or short-term gains, the best salespeople prioritize helping customers make the right decisions, ensuring that every purchase “wears well” over time.
We also highlight a real-life example of a salesperson who dramatically increased her success by embracing this mindset. By prioritizing relationships and acting as a consultant rather than a mere vendor, she saw her sales numbers soar by 300%.
This is the fourth episode of our World Class Selling podcast series. If you missed the first three episodes, they are available on our website under Resources or on Apple Podcasts and Spotify.
Don’t miss next week’s episode, where we explore the concept of Sales as Service — how great salespeople succeed by focusing on helping their customers, not just making the sale.
[Click here to listen and read the transcript.]
Good luck and good selling!
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