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People like to buy from people they like. Here's how to improve your likeability. 

With the diminishing impact of the pandemic happily enabling salespeople to return to face-to-face, in-person selling, this is good timing to review ways that you can help your prospect buy from you.

As we know, the first of the five buying decisions your prospects make is about you, the salesperson.

It's important that you establish rapport and begin building trust with your prospects. Here are seven field-tested ways that you can improve your people skills, create a positive first impression, and successfully begin the Track Selling sales process.

1. Smile

2. Develop a genuine interest in people.

3. Talk in terms of the other person's interests.

4. Use the other person's name.

5. Give compliments.

6. Listen intentionally.

7. Make your prospects feel important.

To sell yourself, let your prospects do the talking.

Good luck and good selling.

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